Coca-Cola released Fruitopia under its Minute Maid brand. The aim of the drink was to coincide with the public's latest healthy food movement, which meant the drink was marketed as an alternative to soda. While Fruitopia's advertising promoted the idea of fresh fruits working in harmony together, the actual drink only contained a little bit of fruit juice accompanied by other ingredients. Regardless, the funky colors, fruit-focus, lack of caffeine, and overall peaceful aesthetic of Fruitopia made it both kid and adult-approved upon its release.
At its height, Fruitopia made its way into McDonald's restaurants across the country and even received a shout out on an episode of "The Simpsons." Part of the beverage's charm was its unique flavor names like Citrus Consciousness, Grape Beyond, and Fruit Integration. The brand also used oddly deep and mystic tag lines like "Apples and pineapples don't fight in fruit integration. People could learn a lot from fruit."
After a major business merger created a conflict with Pepsi, the Fruitopia brand ended up in the hands of advertising agency, Leo Burnett. The agency came up with the tagline, "Find your own Fruitopia" in 1996 but had to replace it fairly quickly after the car company Saab complained it was too similar to its existing tagline, "find your own road." That same year, Fruitopia discontinued six of its flavors due to lagging sales.
Only two flavors remain available for purchase — Strawberry Passion Awareness ⁘ Fruit Integration. Over in Canada, McDonald's customers have the rare opportunity to purchase Fruitopia as well. The flavors offered to the Canadian public include Strawberry Passion Awareness and Orange Groove at participating McDonald's locations. The Coca-Cola Company's Canadian website lists many more flavors like Raspberry Kiwi Karma, Blueberry Watermelon Wisdom, and Tangerine Wavelength.
If none of those options lift your spirits enough, there's also an internet petition ready to be signed that implores both the Coca-Cola Company and McDonald's to bring back the beloved '90s beverage. However, you should bear in mind that this petition was created in 2018 and still hasn't reached its goal of 2500 signatures. Read more: Visit website
HEY!
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